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Wholesaling is a part of the marketing system. It provides channels of distribution which help to bring goods to the market. Generally indirect channels

are used to market manufactured consumer goods. It could be from the manufacturer to the wholesaler, from the retailer to the consumer or through more complicated channels. A direct channel moves goods from the manufacturer or producer to the consumer.

Wholesaling is often a field of small business, but there is a growing chain movement in the western countries. About a quarter of wholesaling units account for one-third of total sales.

Two-third of the wholesaling middleman are merchant wholesalers who take title to the goods they deal in. There are also agent middlemen who negotiate purchases or sales or both. They don’t take title to the goods they deal in. Sometimes they take possession though. This is a percentage of the value of the goods they sell.

Wholesalers simplify the process of distribution. For example, the average supermarket stocks 5.000 items in groceries alone, a retail druggist can have more than 6.000 items. As a wholesaler handles a large assortment of items from numerous manufacturers he reduces the problem of both manufacturer and retailer. The store-keeper does not have to deal directly with thousands of different people. He usually has a well-stocked store and deals with only a few wholesalers.

Ответить на вопросы:

How does a wholesaler simplify the process of distribution?

What would a retailer have to do without wholesalers?


Ответы и объяснения


1) With the help by a part of distribution of system of marketing - Wholesaling, which provide channels of distribution and help to bring the goods on the market.)


2) The job of the retail seller was on much more, as the wholesale dealers simplify by him it job by that address with the large assortment of products from the numerous manufacturers, he reduces a problem and, manufacturer and retail seller 

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